Don’t Market to Organizations-Talk to People!

The communications you have with clients and prospects inform their perception of your company. Does your company come across as impersonal, with automated emails and a lengthy, recorded phone tree? Have you ever received emails or phone calls that start with, “I’d...

Interview with a Salesman

In September, Proven Systems hired Todd Bowolick in our sales department. We’re happy to add him to our team: he has extensive experience in B2B sales and marketing. I decided he’d be the perfect person to discuss how content marketing integrates into the modern sales...